With the launch of the Nike Air Max Scorpion which has the largest AIR cushion unit volume in NIKE's history, I was commissioned to create an immersive interactive experience in the flagship store, NIKE HOUSE OF INNOVATION Shanghai 001, together with multiple talented artists exploring the boundary of imagination and celebrating the bold and innovative spirit of AIR MAX.

ART DIRECTOR - MREGFX

3D - MREGFX
VR - STUDIO NOWHERE

AGENCY - NIKE